A shoppers' survey: California nuts and produce, food quality, and food safety

Pastore, M; Bruhn, C

A shoppers' survey: California nuts and produce, food quality, and food safety

Authors

Marciel A. Pastore
Christine M. Bruhn

Authors Affiliations

Marciel A. Pastore is a Home Economist and Youth Development Advisor, Napa County; Christine M. Bruhn is a Consumer Food Marketing Specialist, Cooperative Extension, University of California, Davis.

Publication Information

Hilgardia 45(1):25-27. DOI:10.3733/ca.v045n01p25. January 1991.

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Abstract

795 consumers interviewed at 53 California markets gave a variety of reasons for buying the way they do. Many had their own ideas about what indicates good quality in produce, but had trouble putting those ideas into words. Consumer ideas about food safety were easier to articulate.

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