How quality relates to price in California fresh peaches

Moulton, K; Zilberman, D; Parker, D

How quality relates to price in California fresh peaches

Authors

Kirby Moulton
David Zilberman
Douglas D. Parker

Authors Affiliations

Kirby Moulton is Extension Economist, UC Berkeley; David Zilberman is Professor, Department of Agricultural and Resource Economics, UC Berkeley; Douglas D. Parker is Assistant Professor, Center for PublicIssues in Biotechnology, University of Maryland, College Park, and was a Post-Graduate Researcher, Department of Agricultural and Resource Economics, UC Berkeley, while this research was being performed.

Publication Information

Hilgardia 45(2):14-16. DOI:10.3733/ca.v045n02p14. March 1991.

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Abstract

During a single season, researchers compared California fresh peaches for quality and price at the producer and retail levels. While prices at both levels declined during the season, they responded differently to changes in quality characteristics. The results suggest a potential for increased revenues from marketing sweeter, more mature fruit.

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