Consumer responses to nutrition claims in food advertisements
Joyce A. Vermeersch
Authors AffiliationsHelene Swenerton is Cooperative Extension Nutritionist, Department of Nutrition, UC, Davis; Joyce A. Vermeersch was Assistant Professor of Community Nutrition, UC, Davis.
Hilgardia 33(4):4-6. DOI:10.3733/ca.v033n04p4. April 1979.
Nutrition claims in magazine ads are not as potent attention-getting devices as other factors but create a more favorable impression for many consumers.
Swenerton H, Vermeersch J. 1979. Consumer responses to nutrition claims in food advertisements. Hilgardia 33(4):4-6. DOI:10.3733/ca.v033n04p4
Also in this issue:Human nutrition research needs a leader
Fungicides for control of chrysanthemum rust
Growth retardants mitigate Verticillium wilt and increase yield of cotton
Plant uptake of bromide following soil fumigation with methyl bromide
Publication on grapevine nutrition
Horse learning ability tested
Two new species and additional collection records for the genus Protodiaspis (Homoptera: Coccoidea: Diaspididae)
Evolutionary patterns in the armored scale insects and their allies (Homoptera: Coccoidea: Diaspididae, Phoenicococcidae, and Asterolecaniidae)