Hilgardia
Hilgardia
Hilgardia
University of California
Hilgardia

Consumer responses to nutrition claims in food advertisements

Authors

Helene Swenerton
Joyce A. Vermeersch

Authors Affiliations

Helene Swenerton is Cooperative Extension Nutritionist, Department of Nutrition, UC, Davis; Joyce A. Vermeersch was Assistant Professor of Community Nutrition, UC, Davis.

Publication Information

Hilgardia 33(4):4-6. DOI:10.3733/ca.v033n04p4. April 1979.

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Abstract

Nutrition claims in magazine ads are not as potent attention-getting devices as other factors but create a more favorable impression for many consumers.

Swenerton H, Vermeersch J. 1979. Consumer responses to nutrition claims in food advertisements. Hilgardia 33(4):4-6. DOI:10.3733/ca.v033n04p4
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