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Consumer responses to nutrition claims in food advertisements
Authors
Joyce A. VermeerschHelene Swenerton
Authors Affiliations
Joyce A. Vermeersch was Assistant Professor of Community Nutrition, UC, Davis; Helene Swenerton is Cooperative Extension Nutritionist, Department of Nutrition, UC, Davis.Publication Information
Hilgardia 33(4):4-6. DOI:10.3733/ca.v033n04p4. April 1979.
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Abstract
Nutrition claims in magazine ads are not as potent attention-getting devices as other factors but create a more favorable impression for many consumers.
Vermeersch J, Swenerton H. 1979. Consumer responses to nutrition claims in food advertisements. Hilgardia 33(4):4-6. DOI:10.3733/ca.v033n04p4
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