University of California

Nutrition videotapes reach low-income WIC audiences


Amy Block Joy
Mary Lavender Fujii

Authors Affiliations

A. Block Joy is Academic Specialist, Department of Nutrition, UC Davis; M. Lavender-Fujii is Home Economist, Contra Costa County Cooperative Extension.

Publication Information

Hilgardia 49(4):29-31. DOI:10.3733/ca.v049n04p29. July 1995.

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Although some research exists on the effectiveness of using videotapes to deliver nutrition education to middle-income clients in clinical settings, little has been reported on the effectiveness of this approach in public health environments. This preliminary study evaluated the success of “For Goodness Sake!”, a video series teaching nutrition education to low-income participants in the Women, Infants and Children's (WIC) program. Participants reported significant increases in their consumption of broccoli and rice 3 to 4 weeks after viewing the videos.

Joy A, Fujii M. 1995. Nutrition videotapes reach low-income WIC audiences. Hilgardia 49(4):29-31. DOI:10.3733/ca.v049n04p29
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