Nutrition videotapes reach low-income WIC audiences

Although some research exists on the effectiveness of using videotapes to deliver nutrition education to middle-income clients in clinical settings, little has been reported on the effectiveness of this approach in public health environments. This preliminary study evaluated the success of “For Goodness Sake!”, a video series teaching nutrition education to low-income participants in the Women, Infants and Children's (WIC) program. Participants reported significant increases in their consumption of broccoli and rice 3 to 4 weeks after viewing the videos.