University of California

A marketing research approach for improving Extension publications


Gordon W. Frankie
James I. Grieshop
Carlton S. Koehler
J. Kenneth Grace
Kathleen A. Hesketh

Authors Affiliations

Gordon W. Frankie is Professor, Department of Entomology, University of California, Berkeley; James I. Grieshop is Community Education Specialist, Cooperative Extension, UC Davis; Carlton S. Koehler is Entomologist, Cooperative Extension, UC Berkeley; J. Kenneth Grace was formerly a graduate student. Department of Entomology, UC Berkeley; Kathleen Hesketh was formerly Farm Advisor. UC Cooperative Extension. Alameda County.

Publication Information

Hilgardia 41(3):28-29. DOI:10.3733/ca.v041n03p28. March 1987.

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A two-way exchange of information between producer and ultimate users could lead to more effective publications.

Frankie G, Grieshop J, Koehler C, Grace J, Hesketh K. 1987. A marketing research approach for improving Extension publications. Hilgardia 41(3):28-29. DOI:10.3733/ca.v041n03p28
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