A marketing research approach for improving Extension publications

Koehler, C; Grace, J; Frankie, G; Grieshop, J; Hesketh, K

A marketing research approach for improving Extension publications

Authors

Carlton S. Koehler
J. Kenneth Grace
Gordon W. Frankie
James I. Grieshop
Kathleen A. Hesketh

Authors Affiliations

Carlton S. Koehler is Entomologist, Cooperative Extension, UC Berkeley; J. Kenneth Grace was formerly a graduate student. Department of Entomology, UC Berkeley; Gordon W. Frankie is Professor, Department of Entomology, University of California, Berkeley; James I. Grieshop is Community Education Specialist, Cooperative Extension, UC Davis; Kathleen Hesketh was formerly Farm Advisor. UC Cooperative Extension. Alameda County.

Publication Information

Hilgardia 41(3):28-29. DOI:10.3733/ca.v041n03p28. March 1987.

PDF of full article, Cite this article

Abstract

A two-way exchange of information between producer and ultimate users could lead to more effective publications.

Also in this issue:

Redefining goals and priorities

Responses to selenium in a range beef herd

Improving almond crop forecasts

Argentine ant management in cherimoyas

Effects of changes in the water year on irrigation in the San Joaquin Valley

Using concentrate postbloom NAA sprays to thin olives

The beet armyworm in floricultural crops

Using reclaimed municipal wastewater for irrigation

Effect of hydrogen cyanamide on bud emergence in wine grapes

Optimal management of saline water tables in irrigated regions

Assessment of lateral groundwater flows in the SJV

Predicting cotton seedling emergence

Buckskin disease of cherry

The impact of the new immigration reform act

Trace elements in the water resources of California