Wine— a multibillion-dollar industry
Author
Kirby S. MoultonAuthor Affiliations
Kirby S. Moulton is Economist, Cooperative Extension, University of California, Berkeley.Publication Information
Hilgardia 34(7):9-11. DOI:10.3733/ca.v034n07p9. July 1980.
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Abstract
The current problems of the California wine industry all have parallels in the industry's earlier days. Its history is a fabric of high and low profits, overplanting and underplanting, surplus and shortage, and ascending and descending preferences. The industry has become robust and exceedingly complex but has never really resolved the problem of the profitable coordination of grape production and wine sales.
Moulton K. 1980. Wine— a multibillion-dollar industry. Hilgardia 34(7):9-11. DOI:10.3733/ca.v034n07p9
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