Orderly marketing for California avocados

Sosnick, S

Orderly marketing for California avocados

Author

Stephen H. Sosnick

Author Affiliations

Stephen H. Sosnick was Assistant Professor of Agricultural Economics and Assistant Agricultural Economist in the Experiment Station and on the Giannini Foundation, Davis.

Publication Information

Hilgardia 33(14):707-776. DOI:10.3733/hilg.v33n14p707. December 1962.

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Abstract

This study describes the salient features of avocado marketing—sources and trends of supply, concentration and collaboration among handlers, heterogeneity of the commodity, seasonality and storeability, handling costs, and selling policies. In addition, quantitative characteristics of the wholesale demand for Calavo avocados are estimated, both by years and by weeks. Finally, the study develops a procedure for planning sales within a season to the best advantage of California growers and handlers.

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