A new marketing era for California specialty crops
AuthorsHarold O. Carter
Authors AffiliationsHarold O. Carter is Director of the University of California Agricultural Issues Center and is Chair, Department of Agricultural Economics, UC Davis; Carole Frank Nuckton, Program Associate for the University of California Agricultural Issues Center, was project coordinator of the marketing study.
Hilgardia 42(2):15-20. DOI:10.3733/ca.v042n02p15. March 1988.
The rules may have changed, but California producers of specialty crops seem to have reason for cautious optimism, at least for the near term. The longer term outlook is uncertain and may depend on new marketing techniques and new technology.
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