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A new marketing era for California specialty crops
Authors
Carole NucktonHarold O. Carter
Authors Affiliations
Carole Frank Nuckton, Program Associate for the University of California Agricultural Issues Center, was project coordinator of the marketing study; Harold O. Carter is Director of the University of California Agricultural Issues Center and is Chair, Department of Agricultural Economics, UC Davis.Publication Information
Hilgardia 42(2):15-20. DOI:10.3733/ca.v042n02p15. March 1988.
PDF of full article, Cite this article
Abstract
The rules may have changed, but California producers of specialty crops seem to have reason for cautious optimism, at least for the near term. The longer term outlook is uncertain and may depend on new marketing techniques and new technology.
Nuckton C, Carter H. 1988. A new marketing era for California specialty crops. Hilgardia 42(2):15-20. DOI:10.3733/ca.v042n02p15
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