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Farmers' markets please their customers
Authors
Robert SommerMargaret Wing
Authors Affiliations
Robert Sommer is Professor of Psychology and Director, Center for Consumer Research, University of California, Davis; Margaret Wing is Nutrition Coordinator, Childcare Information Network, San Diego.Publication Information
Hilgardia 34(4):10-12. DOI:10.3733/ca.v034n04p10. April 1980.
PDF of full article, Cite this article
Abstract
Fresh produce, price savings, and social atmosphere are sources of satisfaction to customers of certified farmers' markets in California.
Sommer R, Wing M. 1980. Farmers' markets please their customers. Hilgardia 34(4):10-12. DOI:10.3733/ca.v034n04p10
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