Farmers' markets please their customers
Authors AffiliationsRobert Sommer is Professor of Psychology and Director, Center for Consumer Research, University of California, Davis; Margaret Wing is Nutrition Coordinator, Childcare Information Network, San Diego.
Hilgardia 34(4):10-12. DOI:10.3733/ca.v034n04p10. April 1980.
AbstractFresh produce, price savings, and social atmosphere are sources of satisfaction to customers of certified farmers' markets in California.
Sommer R, Wing M. 1980. Farmers' markets please their customers. Hilgardia 34(4):10-12. DOI:10.3733/ca.v034n04p10
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