Hilgardia
Hilgardia
Hilgardia
University of California
Hilgardia

Farmers' markets please their customers

Authors

Robert Sommer
Margaret Wing

Authors Affiliations

Robert Sommer is Professor of Psychology and Director, Center for Consumer Research, University of California, Davis; Margaret Wing is Nutrition Coordinator, Childcare Information Network, San Diego.

Publication Information

Hilgardia 34(4):10-12. DOI:10.3733/ca.v034n04p10. April 1980.

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Abstract

Fresh produce, price savings, and social atmosphere are sources of satisfaction to customers of certified farmers' markets in California.
Sommer R, Wing M. 1980. Farmers' markets please their customers. Hilgardia 34(4):10-12. DOI:10.3733/ca.v034n04p10
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