Rapid handling and cooling to improve strawberry marketability after arrival in eastern markets

Mitchell, F; Hall, H; Holland, A; Greathead, A

Rapid handling and cooling to improve strawberry marketability after arrival in eastern markets

Authors

F. Gordon Mitchell
Harwood L. Hall
A. H. Holland
A. S. Greathead

Authors Affiliations

F. Gordon Mitchell is Extension Pomologist, Marketing, University of California, Davis; Harwood L. Hall is Farm Advisor, Santa Barbara County, University of California; A. H. Holland is Farm Advisor, Orange County, University of California; A. S. Greathead is Farm Advisor, Monterey County, University of California.

Publication Information

Hilgardia 15(2):13-14. DOI:10.3733/ca.v015n02p13. February 1961.

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Abstract

California's fresh strawberries travel for five or six days across the continent to reach eastern markets. The varieties grown are firm-fruited, but nevertheless they are an extremely perishable commodity and require great care to avoid unnecessary deterioration.

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