Farmers' markets—myths and realities
Author AffiliationsRobert Sommer is Professor of Psychology and Director, Center for Consumer Research, UC, Davis.
Hilgardia 33(2):12-14. DOI:10.3733/ca.v033n02p12. February 1979.
Some customers are needlessly skeptical about quality of produce, cost savings, and the time and trouble necessary to buy directly from farmers.
Sommer R. 1979. Farmers' markets—myths and realities. Hilgardia 33(2):12-14. DOI:10.3733/ca.v033n02p12
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