Hilgardia
Hilgardia
Hilgardia
University of California
Hilgardia

Farmers' markets—myths and realities

Author

Robert Sommer

Author Affiliations

Robert Sommer is Professor of Psychology and Director, Center for Consumer Research, UC, Davis.

Publication Information

Hilgardia 33(2):12-14. DOI:10.3733/ca.v033n02p12. February 1979.

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Abstract

Some customers are needlessly skeptical about quality of produce, cost savings, and the time and trouble necessary to buy directly from farmers.

Sommer R. 1979. Farmers' markets—myths and realities. Hilgardia 33(2):12-14. DOI:10.3733/ca.v033n02p12
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