Commodity advertising pays… or does it? What it takes to keep those raisins dancing

Carman, H; Green, R; Mandour, G

Commodity advertising pays… or does it? What it takes to keep those raisins dancing

Authors

Hoy F. Carman
Richard D. Green
Gay J. Mandour

Authors Affiliations

H. F. Carman is Professors of Agricultural Economics, UC Davis; R. D. Green is Professor of Agricultural Economics, UC Davis; G. J. Mandour was formerly an M.S. student in the Department and is now a Research Assistant, International Food Policy Research Institute, Washington, D.C.

Publication Information

Hilgardia 46(2):8-12. DOI:10.3733/ca.v046n02p8. March 1992.

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Abstract

California's farmers collectively spend more than $100 million a year to promote their products. Here are answers to such questions as: Where is the money spent? What are the public policy issues associated with government-sponsored generic commodity advertising? How successful are those campaigns? And finally, how can commodity groups improve their data bases?

Also in this issue:

Land grant model: Help for the new Russia

A study asks: Are California's farmers headed toward sustainable agriculture?

Late-season nitrogen may be efficient way to increase winter wheat protein

Competitive with soybean: White lupin could be new high-protein seed and forage for California

In California's municipalities, saving native oaks calls for planning

Apple rootstocks evaluated for California

To control postharvest decay and insects, moist heat treatments of strawberries are studied

Resistant cultivars, fungicides combat downy mildew of spinach

New moisture meter could curb overdrying of walnuts

Management strategies outlined: Research reveals pattern of cucurbit virus spread

Courtship behavior in the Aphytis lingnanensis group, its potential usefulness in taxonomy, and a review of sexual behavior in the parasitic Hymenoptera (Chalcidoidea: Aphelinidae)