Hilgardia
Hilgardia
Hilgardia
University of California
Hilgardia

A new marketing era for California specialty crops

Authors

Harold O. Carter
Carole Nuckton

Authors Affiliations

Harold O. Carter is Director of the University of California Agricultural Issues Center and is Chair, Department of Agricultural Economics, UC Davis; Carole Frank Nuckton, Program Associate for the University of California Agricultural Issues Center, was project coordinator of the marketing study.

Publication Information

Hilgardia 42(2):15-20. DOI:10.3733/ca.v042n02p15. March 1988.

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Abstract

The rules may have changed, but California producers of specialty crops seem to have reason for cautious optimism, at least for the near term. The longer term outlook is uncertain and may depend on new marketing techniques and new technology.

Carter H, Nuckton C. 1988. A new marketing era for California specialty crops. Hilgardia 42(2):15-20. DOI:10.3733/ca.v042n02p15
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