A marketing research approach for improving Extension publications

Frankie, G; Grieshop, J; Koehler, C; Grace, J; Hesketh, K

A marketing research approach for improving Extension publications

Authors

Gordon W. Frankie
James I. Grieshop
Carlton S. Koehler
J. Kenneth Grace
Kathleen A. Hesketh

Authors Affiliations

Gordon W. Frankie is Professor, Department of Entomology, University of California, Berkeley; James I. Grieshop is Community Education Specialist, Cooperative Extension, UC Davis; Carlton S. Koehler is Entomologist, Cooperative Extension, UC Berkeley; J. Kenneth Grace was formerly a graduate student. Department of Entomology, UC Berkeley; Kathleen Hesketh was formerly Farm Advisor. UC Cooperative Extension. Alameda County.

Publication Information

Hilgardia 41(3):28-29. DOI:10.3733/ca.v041n03p28. March 1987.

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Abstract

A two-way exchange of information between producer and ultimate users could lead to more effective publications.

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Argentine ant management in cherimoyas

Effects of changes in the water year on irrigation in the San Joaquin Valley

Using concentrate postbloom NAA sprays to thin olives

The beet armyworm in floricultural crops

Using reclaimed municipal wastewater for irrigation

Effect of hydrogen cyanamide on bud emergence in wine grapes

Optimal management of saline water tables in irrigated regions

Assessment of lateral groundwater flows in the SJV

Predicting cotton seedling emergence

Buckskin disease of cherry

The impact of the new immigration reform act

Trace elements in the water resources of California