Consumer acceptance surveys: Samples of experimental food products submitted to public taste-testing in attempt to estimate consumer acceptance
AuthorsRose Marie Pangborn
Authors AffiliationsRose Marie Pangborn is Assistant Specialist in Food Technology, University of California, Davis; Marion Simone is Principal Laboratory Technician in Food Technology, University of California, Davis.
Hilgardia 11(9):5-5. DOI:10.3733/ca.v011n09p5. September 1957.
Unless the public accepts the taste of a food product—regardless of how carefully prepared, nutritious, packaged, priced and available—the food is a complete failure.
Pangborn R, Simone M. 1957. Consumer acceptance surveys: Samples of experimental food products submitted to public taste-testing in attempt to estimate consumer acceptance. Hilgardia 11(9):5-5. DOI:10.3733/ca.v011n09p5
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